Quiksilver Limited - the brand’s progressive, premium clothing collection - partnered with National Forest for the Fall 2010 collection. The Quiksilver x National Forest collection was an extensive 30+ piece assortment The inspired by free-spirited, positive vibes of the psychedelic 60s. As head merchant for Quiksilver Limited - overseeing merchandising strategy, product direction, and product development - I worked with a team of designers to concept and create an ongoing collection intended to push the brand into more niche, fashion forward conversations. With an elevated, more fashion conscious consumer in mind, we were able to incorporate elevated fabrications and detailing, elevate price points, and adopt a more focused, premium distribution strategy.

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