Forden Studio led the rebranding and store design for a long standing local speciality market and bottle shop in Venice. The concept for the brand experience focused a the deep, longstanding connection with the community and culture of Venice. WIth the evolution and gentrification of the neighborhood, we aimed to create a timeless, authentic experience with no nonsense, rebellious yet approachable feel. Further drawing inspiration vintage punk graphic posters, french parlors, and a rawness void of excessive detailing, the brand Identity was developed and translated into a physical space.

We worked with the founders to develop a full brand identity and correlated brand guide for best practices. Store design and all creative assets were created by Forden Studio.