Project

Forden Studio x PNOC

Year

2023

Role

Creative Direction, Event Production

Overview

Overview:

Forden Studio partnered with the Pacific Pediatric Neuro-Oncology Consortium (PNOC ) producing an invite-only benefit event to raise awareness and funds for the PNOC mission.

The event - titled Non Verbal Communication - was designed as an intimate, immersive experience inspired by the power of a showing empathy through gesture. A live exhibition of featured ceramicist Patrick Johnston crafting pottery synched to a live musical performance. The pieces were auctioned off with the opportunity to personalize the artwork by hugging the pot. The event also included guest speakers and a silent auction of donated items and experiences from the French Laundry, Pasjoli, LA Lakers, Den Mother, and the Elder Statesman.

Attendance was 75 guests with donations reaching  $15,000.  This exceeded the non-PNOC led fundraising benchmark by $10K.

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