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Studio
Project
Dosist W3rd
Year
2019
Role
Retail Design, Construction Management, Visual Merchandising, Creative Direction
Overview
Overview
A follow-up to the venice flagship store, dosist's second concept store location aimed to emphasize the brand values of safety, education, and promise of a consistent, repeatable user experience - applying that same principle to physical space.
The designed intent emphasized redefining the cannabis space as a wellness environment and challenging the norms of the traditional dispensary typology – promoting functional over recreational use - exemplifying the brand's core values as a physical experience, and creating an approachable, accessible platform that elevated the product offering
A minimal, monochromatic, neutral interior - walls of cream toned vertical maplewood fins, bespoke millwork, honed limestone surfaces and a monolithic concrete floor slab bathed in natural light from vaulted skylights – creates an approachable, calming atmosphere giving customers permission to reconsider their relationship with cannabis.
Wall-mounted vitrines and geometric product formations display the product – each with formula specific interactive experiences where customers can engage and further explore the product. Evolving ubiquitous transactional retail models, the experience offers personalized, one-on-one interactions with in house wellness associates - trained and educated in cannabis - with an emphasis on brand, product and an elevated user experience.
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PROJECT
Dosist W3rd
YEAR
2019
ROLE
Retail Design, Construction Management, Visual Merchandising, Creative Direction
Overview
A follow-up to the venice flagship store, dosist's second concept store location aimed to emphasize the brand values of safety, education, and promise of a consistent, repeatable user experience - applying that same principle to physical space.
The designed intent emphasized redefining the cannabis space as a wellness environment and challenging the norms of the traditional dispensary typology – promoting functional over recreational use - exemplifying the brand's core values as a physical experience, and creating an approachable, accessible platform that elevated the product offering
A minimal, monochromatic, neutral interior - walls of cream toned vertical maplewood fins, bespoke millwork, honed limestone surfaces and a monolithic concrete floor slab bathed in natural light from vaulted skylights – creates an approachable, calming atmosphere giving customers permission to reconsider their relationship with cannabis.
Wall-mounted vitrines and geometric product formations display the product – each with formula specific interactive experiences where customers can engage and further explore the product. Evolving ubiquitous transactional retail models, the experience offers personalized, one-on-one interactions with in house wellness associates - trained and educated in cannabis - with an emphasis on brand, product and an elevated user experience.
No items found.