Forden
Studio
Project
Dosist Abbot Kinney
Year
2019
Role
Retail Design, Creative Direction, Visual Merchandising, Construction Managment
Overview
For the brand’s first flagship location in Venice, the concept addressed two objectives - distillation of the brand’s guiding principles - safety, education, and efficacy - evolving them into an approachable brand experience, and secondly, redefine the cannabis retail and customer experience. With the legalization of cannabis attracting a new customer base - including first time users and wellness enthusiasts – the retail experience aimed to shift the paradigm around cannabis- creating a space where customers are given permission to consider dosist as a functional wellness tool for their individual needs. An ivy covered open-air pergola entryway serves as a calming, transitional moment leading to an outdoor concierge. French doors open to an elevated yet approachable interior - designed as a storytelling platform to champion the brand and its product offering. Walls of cream colored vertical wood slats reflect the brand’s promise of a repeatable product experience and are spaced at 2.25” – the same size as the dose the pen administers. Custom shelving units accented by bold colors organize products according to the brand’s formulas – each as a unique moment inclusive of informative, interactive elements. An indoor garden, vitrines and bespoke millwork - featuring limestone surfaces and soft curves - mirror the dose pen and add an element of softness to the space. Trained sales associates help bring the brand to life - tasked with instilling trust and confidence in the brand - offering guided product experiences and personal consultations in a private courtyard.
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PROJECT
Dosist Abbot Kinney
YEAR
2019
ROLE
Retail Design, Creative Direction, Visual Merchandising, Construction Managment
Overview
For the brand’s first flagship location in Venice, the concept addressed two objectives - distillation of the brand’s guiding principles - safety, education, and efficacy - evolving them into an approachable brand experience, and secondly, redefine the cannabis retail and customer experience. With the legalization of cannabis attracting a new customer base - including first time users and wellness enthusiasts – the retail experience aimed to shift the paradigm around cannabis- creating a space where customers are given permission to consider dosist as a functional wellness tool for their individual needs. An ivy covered open-air pergola entryway serves as a calming, transitional moment leading to an outdoor concierge. French doors open to an elevated yet approachable interior - designed as a storytelling platform to champion the brand and its product offering. Walls of cream colored vertical wood slats reflect the brand’s promise of a repeatable product experience and are spaced at 2.25” – the same size as the dose the pen administers. Custom shelving units accented by bold colors organize products according to the brand’s formulas – each as a unique moment inclusive of informative, interactive elements. An indoor garden, vitrines and bespoke millwork - featuring limestone surfaces and soft curves - mirror the dose pen and add an element of softness to the space. Trained sales associates help bring the brand to life - tasked with instilling trust and confidence in the brand - offering guided product experiences and personal consultations in a private courtyard.
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